Piracy in India’s streaming industry – challenges beyond pricing
The TelecomLead article titled “Piracy in India’s Streaming Industry – Challenges Beyond Pricing” explores the multifaceted issue of digital piracy in India’s rapidly growing streaming sector. While affordability is often cited as a primary driver of piracy, the article emphasizes that factors such as inconsistent content availability, fragmented platform offerings, and user experience challenges significantly contribute to the problem.
India’s diverse linguistic and regional preferences lead to content being scattered across various platforms, compelling consumers to subscribe to multiple services to access desired content. This fragmentation, coupled with the absence of a unified content library, pushes some users towards pirated alternatives that offer a more consolidated viewing experience.
The article also highlights the role of technological shortcomings, such as inadequate digital rights management (DRM) and lack of robust security measures, which make it easier for pirated content to proliferate. Additionally, the enforcement of anti-piracy laws remains inconsistent, further exacerbating the issue.
To combat piracy effectively, the article suggests that streaming platforms need to focus on improving content accessibility, enhancing user experience, and collaborating on anti-piracy initiatives. By addressing these underlying challenges, the industry can work towards reducing the reliance on pirated content and fostering a more sustainable streaming ecosystem in India.
